What is the main focus of item packaging?

The main focus of item packaging is to ensure product integrity during transport. Packaging plays a crucial role in protecting products from external factors such as moisture, temperature fluctuations, and physical impact that can occur during shipping and handling. Well-designed packaging is specifically engineered to maintain the condition of the product, ensuring that it arrives at its destination in the same state it was in when it left the warehouse.

While separating and enhancing product presentation is also important, it is primarily a secondary focus of packaging. The primary purpose of packaging is to safeguard products, which directly relates to maintaining product integrity. Additionally, minimizing shipping costs, minimizing environmental impact, and enhancing visual appeal are important considerations but are not as critical to the primary function of packaging compared to ensuring that the product remains undamaged and in good condition throughout the shipping process.